make a powerful point

A friend of mine, Keith, is a very polished presenter. He delivers his argument logically, with precision and a great deal of depth. It’s rare to hear an ummm, ahhh or other verbal glitch come out of his mouth. By training, he’s a lawyer, although now he’s the CEO of a successful company. At business school, in open debate or discussion of a case study he would give such precise detailed answers that he earned the nickname speaks like books. Keith is the type of presenter we call a counselor — an eloquent speaker who likes to talk about ideas. They have an accurate and organized talk track, with relentless stream of logic that’s easy to follow. Counselors move well between big picture and detail in their presentations.

The delivery is perfect, and perfect is the enemy of good, what Laura Bergells calls the uncanny valley of presentations. In…

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