- Keep it simple. Remove unnecessary images since it allows the important information to stand out. This will create a balance to make your page more visually appealing and easier to read and follow. When people look at your page their focus starts on the top left, goes to the right and then focuses on the text of the page. Most people focus on the text rather than the images.
- You should have a clean background. The background color you chose should have the ability to estimate the overall appeal of the website. Remember step one of keep it simple. A lot of texture and graphics in the background can be distracting. The more texture you add to the background, the less noticeable your text and images become to the viewer. The problem we run into is that people use a color for the background and do not contrast the text…
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