I can easily refute that belief with two questions:
1. Do you love your partner/spouse, mother, father, or children?
2. If yes (no one has answered no yet), then tell me precisely how much. And when you answer, please pick an amount and a unit of measure. So your answer would be something like, “I love my children 12 gallons,” or “I love my husband six kilometers.”
Naturally, that’s absurd. The love you feel matters a great deal and yet seems impossible to measure.
Employee motivation is a bit like that. It matters a great deal to the well-being of your employees and the financial success of the company. And yet it seems impossible to measure.
But that’s the thing—it is remarkably easy to measure. Here’s how.
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