The Cognoscenti LLC

Leaders know the power of their ability to communicate.  With the knowledge of the power of communication, comes an appreciation for the need to manage it effectively.  While it is easy to focus primarily on the intent, saying what one means, it is equally important to manage communication for impact as well.  In managing the impact and intent of conversation, effective communicators are able to control the climate of their interactions with others.

Managing for Intent

When managing communication for intent, the leader is keen to ensure that a specific message is conveyed and received.  He or she will take great care to ensure that they clearly communicate their idea, feelings, expectations or instructions in a manner that is unambiguous.  They are not concerned with the impact of the communication, that is, how the recipient will feel as a result of the interaction.  This type of communication is common with…

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