Public relations (PR.) It’s a broad term, and an industry that is frequently misunderstood.
Unfortunately many businesses ignore the importance of PR until they have a crisis and may even believe that is the only time a PR firm should be employed.
Critical Leadership Success
The truth is PR is critical to the success of a company and should not be relegated to a small PR team in a back room. It is something in which the highest executives of the company should be actively involved.
This is because in a world where perception is often considered reality, one disastrous comment or one tragedy can define what your company is unless you have taken pains to build relationships and help the world see the good things your company does as well.
Good PR requires having a company culture that is favorable to PR.
And just like any cultural change, it…
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