We all learn from stories, we get to practice our emotional responses and we can test our beliefs in safe territory.
“A leader is someone who demonstrates what’s possible.” ~ Mark Yarnell
Describing Your Purpose
Your story will be a narrative that describes your purpose in a way that is easily understood, is intriguing, inspiring and ultimately is sufficiently engaging to capture the imagination of your target audience.
It also will get them to spend, support or evangelise you. Without a coherent and inspiring story your organisation will have an uphill battle to influence and gain market share.
“Storytelling is the most powerful way to put ideas into the world today.” ~ Robert McKee
Knowing Your Audience
You have two audiences:
- One is your workforce
- The other is the people outside your organisation
For both groups the story is fundamental but insufficient on its own to ensure success in a…
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